<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Ás Design Blog</title><link>https://orbyk.com/en/blog</link><description>Custom-built professional websites: fast, found on Google and in AI answers, and made to turn visitors into clients. Serving companies in Brazil, Europe and the US.</description><language>en</language><item><title>What a digital asset is, and why a website built for your niche is one</title><link>https://orbyk.com/en/blog/web-development/what-is-a-digital-asset</link><guid>https://orbyk.com/en/blog/web-development/what-is-a-digital-asset</guid><pubDate>Fri, 13 Nov 2026 00:00:00 GMT</pubDate><description>The difference between renting space on platforms and owning a digital asset that gains value over time and that no social network can block.</description></item><item><title>Typography and visual hierarchy for service business websites</title><link>https://orbyk.com/en/blog/design-and-interfaces/typography-and-hierarchy-for-service-websites</link><guid>https://orbyk.com/en/blog/design-and-interfaces/typography-and-hierarchy-for-service-websites</guid><pubDate>Sat, 10 Oct 2026 00:00:00 GMT</pubDate><description>How size, weight and spacing guide the visitor's eye to the main action.</description></item><item><title>How to lower your cost per lead on Google Ads without cutting budget</title><link>https://orbyk.com/en/blog/conversion-and-media/how-to-lower-cost-per-lead-on-google-ads</link><guid>https://orbyk.com/en/blog/conversion-and-media/how-to-lower-cost-per-lead-on-google-ads</guid><pubDate>Thu, 08 Oct 2026 00:00:00 GMT</pubDate><description>Account structure, negative keywords, landing page and tracking: where the waste is.</description></item><item><title>Local SEO: how to show up when people search for a service near them</title><link>https://orbyk.com/en/blog/google-and-ai/local-seo-for-service-businesses</link><guid>https://orbyk.com/en/blog/google-and-ai/local-seo-for-service-businesses</guid><pubDate>Mon, 05 Oct 2026 00:00:00 GMT</pubDate><description>Google Business Profile, city pages and reviews: the three pillars of being found in your area.</description></item><item><title>Core Web Vitals: a practical guide to passing LCP, INP and CLS</title><link>https://orbyk.com/en/blog/web-development/core-web-vitals-practical-guide</link><guid>https://orbyk.com/en/blog/web-development/core-web-vitals-practical-guide</guid><pubDate>Fri, 02 Oct 2026 00:00:00 GMT</pubDate><description>What each metric measures, the most common causes of a poor score and what to fix first.</description></item><item><title>Structured data (Schema.org) in practice: what to implement first</title><link>https://orbyk.com/en/blog/google-and-ai/structured-data-schema-org-in-practice</link><guid>https://orbyk.com/en/blog/google-and-ai/structured-data-schema-org-in-practice</guid><pubDate>Wed, 30 Sep 2026 00:00:00 GMT</pubDate><description>Which markup types bring real returns and how to validate them without relying on a plugin.</description></item><item><title>Astro or WordPress: which is right for your company website</title><link>https://orbyk.com/en/blog/web-development/astro-or-wordpress-which-to-choose</link><guid>https://orbyk.com/en/blog/web-development/astro-or-wordpress-which-to-choose</guid><pubDate>Sat, 26 Sep 2026 00:00:00 GMT</pubDate><description>An honest comparison of cost, speed, maintenance and editing independence between the two approaches.</description></item><item><title>Microinteractions and purposeful animation: when motion helps and when it gets in the way</title><link>https://orbyk.com/en/blog/design-and-interfaces/microinteractions-and-purposeful-animation</link><guid>https://orbyk.com/en/blog/design-and-interfaces/microinteractions-and-purposeful-animation</guid><pubDate>Thu, 24 Sep 2026 00:00:00 GMT</pubDate><description>How to use motion to guide attention and give feedback without weighing the site down or tiring the user.</description></item><item><title>CRO and A/B testing made simple: where to start with little traffic</title><link>https://orbyk.com/en/blog/conversion-and-media/cro-and-ab-testing-made-simple</link><guid>https://orbyk.com/en/blog/conversion-and-media/cro-and-ab-testing-made-simple</guid><pubDate>Sun, 20 Sep 2026 00:00:00 GMT</pubDate><description>How to improve your website's conversion even without thousands of visits a month.</description></item><item><title>Fast websites and a 90+ PageSpeed score: why clean code beats off-the-shelf themes</title><link>https://orbyk.com/en/blog/web-development/fast-websites-pagespeed-and-clean-code</link><guid>https://orbyk.com/en/blog/web-development/fast-websites-pagespeed-and-clean-code</guid><pubDate>Fri, 18 Sep 2026 00:00:00 GMT</pubDate><description>How semantic HTML, real-world performance and AI-readable structure change the game for organic growth.</description></item><item><title>How much does a professional website cost in 2026?</title><link>https://orbyk.com/en/blog/google-and-ai/how-much-does-a-professional-website-cost-in-2026</link><guid>https://orbyk.com/en/blog/google-and-ai/how-much-does-a-professional-website-cost-in-2026</guid><pubDate>Fri, 18 Sep 2026 00:00:00 GMT</pubDate><description>Investment ranges, what drives the price and how to compare proposals without falling into traps.</description></item><item><title>What to look for in a website development proposal</title><link>https://orbyk.com/en/blog/google-and-ai/what-to-look-for-in-a-website-proposal</link><guid>https://orbyk.com/en/blog/google-and-ai/what-to-look-for-in-a-website-proposal</guid><pubDate>Thu, 17 Sep 2026 00:00:00 GMT</pubDate><description>A practical checklist for choosing the right partner and avoiding rework.</description></item><item><title>Hosting, CDN and caching: the invisible foundation of a fast website</title><link>https://orbyk.com/en/blog/web-development/hosting-cdn-and-caching-for-fast-websites</link><guid>https://orbyk.com/en/blog/web-development/hosting-cdn-and-caching-for-fast-websites</guid><pubDate>Mon, 14 Sep 2026 00:00:00 GMT</pubDate><description>How infrastructure sets your response time before any code optimization.</description></item><item><title>Web accessibility: the essential checklist for your company website</title><link>https://orbyk.com/en/blog/design-and-interfaces/web-accessibility-checklist-for-businesses</link><guid>https://orbyk.com/en/blog/design-and-interfaces/web-accessibility-checklist-for-businesses</guid><pubDate>Sat, 12 Sep 2026 00:00:00 GMT</pubDate><description>The issues that shut out the most users, and how to fix them without redoing the design.</description></item><item><title>Anatomy of a landing page that converts</title><link>https://orbyk.com/en/blog/conversion-and-media/anatomy-of-a-landing-page-that-converts</link><guid>https://orbyk.com/en/blog/conversion-and-media/anatomy-of-a-landing-page-that-converts</guid><pubDate>Thu, 10 Sep 2026 00:00:00 GMT</pubDate><description>The essential blocks of a campaign page and the order that lowers cost per lead.</description></item><item><title>Content clusters: how to organize a blog to own a topic</title><link>https://orbyk.com/en/blog/google-and-ai/content-clusters-for-seo</link><guid>https://orbyk.com/en/blog/google-and-ai/content-clusters-for-seo</guid><pubDate>Tue, 08 Sep 2026 00:00:00 GMT</pubDate><description>Pillar pages, supporting articles and internal links: the structure that builds topical authority.</description></item><item><title>WhatsApp in the sales funnel: best practices so no opportunity slips away</title><link>https://orbyk.com/en/blog/conversion-and-media/whatsapp-in-the-sales-funnel</link><guid>https://orbyk.com/en/blog/conversion-and-media/whatsapp-in-the-sales-funnel</guid><pubDate>Wed, 02 Sep 2026 00:00:00 GMT</pubDate><description>From the button on your site to after-sales: how to organize service, response times and tracking.</description></item><item><title>How to get your company into AI answers</title><link>https://orbyk.com/en/blog/google-and-ai/how-to-show-up-in-ai-answers</link><guid>https://orbyk.com/en/blog/google-and-ai/how-to-show-up-in-ai-answers</guid><pubDate>Fri, 28 Aug 2026 00:00:00 GMT</pubDate><description>What changes when clients ask an assistant instead of searching on Google.</description></item><item><title>Design systems: the shortcut to consistent websites that are easy to evolve</title><link>https://orbyk.com/en/blog/design-and-interfaces/design-systems-for-websites</link><guid>https://orbyk.com/en/blog/design-and-interfaces/design-systems-for-websites</guid><pubDate>Fri, 14 Aug 2026 00:00:00 GMT</pubDate><description>Components, tokens and rules that speed up new pages without losing identity.</description></item></channel></rss>