Google & AI
What to look for in a website development proposal
A practical checklist for choosing the right partner and avoiding rework.
A good proposal makes it clear what will be built, how, and why. Use the points below as a checklist.
Discovery before pricing
Be wary of proposals that arrive without a single question about your business, your audience or your goals.
Clearly described deliverables
- Pages and features
- Responsiveness and accessibility
- Technical SEO and structured data
- Analytics and event tracking setup
Ownership and independence
Make sure the code, the domain and the accounts are registered to your company, and that you can edit the content yourself.
After launch
Ask how support works, what it costs to evolve the site and how results will be tracked.