Google & AI
How to get your company into AI answers
What changes when clients ask an assistant instead of searching on Google.
More and more people ask AI assistants for recommendations directly. Optimizing your website for this new landscape (known as GEO, Generative Engine Optimization) is the work of making your brand a trustworthy answer.
Be quotable
Clear content, with data, definitions and direct answers, is more likely to be used as a source.
Add structure
Structured data, FAQs and well-organized pages help models understand the context.
Be consistent
The same name, address, services and differentiators on every channel reinforce your brand as an entity.