Conversion & Media
Anatomy of a landing page that converts
The essential blocks of a campaign page and the order that lowers cost per lead.
A landing page has a single job: getting the visitor to take an action. Anything that doesn’t help with that gets in the way.
A promise that matches the ad
The headline needs to continue the conversation the ad started.
Proof and clarity
Testimonials, numbers and client logos reduce doubt. Benefits come before features.
One main action
One button, a short form, a clear next step.
Tracking
Without events in place, there is no way to optimize. Set up GTM and GA4 before investing in media.